Sony, one of the largest electronic manufacturers in the world, hopes to reach its goal profit margin of 5% by March 2013. They hope to achieve this by being the main distributer of 3D televisions and ithium-ion batteries. By doing this, they are hoping they can turn their televison and video game departments out of debt. Sony total loss of last year was around £664,000,000 and they expect to loose a similar amount this year. This is due to a decline in sale because of the current economic market. The have let off around 12% of their employees this year and are continueing to reduce the amount of plants they have until they reach 47 which is 10 less factories they had at the beginning of the years which will continue to produce job loss. They also hope to control 20% of the flat screen television market by around the same time.
The PlayStation 3 has seen an up in sales since the release of Sony's cheaper, power saving PlayStation 3 console in September. The cut in price created enough sales in the release month to outsell both the Nintendo Wii and Microsoft's Xbox 360. This is a first since the original console's release in 2006. Sony are also planning on launching a variety of 3D devices in 2011 including BluRay players, TVs and game consoles to further boost sales.
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I am shocked at how much money Sony has ben losing. I understand that the economic crisis has been affecting everyone, but that seems like an incredible amount of money. At least now, they are taking steps to gain some money back and hopefully make a profit in a little over three years
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